As defined by dramaturg Michael Bigelow Dixon
1. Ideas - the "wouldn't this be cool" stage
2. Selection - the "this idea has more mileage than that one" stage
3. Implementation - the "let's break this down and get it done" stage
4. Finesse - the "that was a great first draft, but how do we refine and improve it" stage
5. Energize/Articulation - the "let me tell you about this fabulous thing I made, don't you want it too?" stage
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